• Chris Montoya, M.A.

    Talent Leadership. Team Development. Leadership Coaching. Training Design.


    Help leaders focus vision, branding and communication to build effective teams, and design profitable education products so that they can have products to sell and resources to support the delivery.

  • News

    Seems like there's an overwhelm of interaction online and in our lives with others...so let's use...
    I've worked with Linda Berens as a student, co-author, co-facilitator and adjunct faculty of...
    I helped Linda Berens Institute co-create and refine content for the Human Agility Mapping...
    This workshop design and facilitation was a collaborative effort with Anat Weinstein of Higher...
    Linda Berens and I submitted a proposal to facilitate a co-hosted session for a new type lens to...
  • I get it. You have dreams, goals, plans and want to take your startup business to the next level.

    Catalyst Workshops

    I help you focus your branding, vision and communications to help you focus your efforts, your team and your products on what matters most.


    I help executive leaders and business owners dig deep, clarify their branding position, build strategic visioning goals and focus your messaging so that they source effective teams, locate paying customers & design profitable products and services that meet their customer needs.


    My areas of expertise:

    • Human Resource Development 
    • Instructional Design for Results
    • Strategic Planning Facilitation
    • Leadership Skills Development
    • Career & Recruitment Strategies
    • Psychological Type Models
    • Self-Discovery Assessments 
    • Change Management
    • Project Management
    • Corporate and Team Communications
    • Neuroscience Influencers
    • Motivation coaching, mentoring & facilitating
    Who I Love to Work With:
    • Aspiring change makers, self-starting leaders, knowledge experts & visionary creatives who need to expand their leadership and strategic decision making skills in their work with confidence
    • Mid-career 'burnt out' professionals who need to discover their best work roles to earn through fulfilling work as part of engaged team
    • Human Resource professionals who want to create effective courses and results-focused workshops
    • Organizational Leaders who need to build training organizations and develop leaders at all levels
    • Organizational Leaders and entrepreneurs who need to define their team's vision, functions, goals, roles, strengths, strategic communication, accountability processes and motivating drives
  • There are four motivational keys to maximizing anything in life:
    Knowing what's Essential.

    Prioritizing around what's Essential.

    Eliminating all other distraction.

    Taking focused action toward what's Essential.
    -Chris Montoya

  • Discover the Real You. Pinpoint Motivation, Build Focus, Stop Compromising & Make your Impact.

    My life's work is to work with motivated leaders to define their brilliance, accomplish their life's work and create their legacy.


    I was challenged at a young age to use my brains over circumstances and overcome interpersonal adversity through partnership, artistry & strategy. My work has always been about helping people discover and articulate what's true for them and then use it to impact others. Some call me a coach, other's call me a trainer and others call me a leader. It's all three.

    I've built my expertise working in retail sales, real estate marketing, global corporate finance, human resources leadership & training development - from Fortune 100 to public sector organizations, from solo & startup business to those closing their doors. I've always helped leaders at all stages in their journey develop their skills, maximize their teams and cultivate self-awareness, supporting them in their success at all stages.

    I've co-authored, presented and published articles on "Intentional Motivation Styles" type lens with Dr. Linda V. Berens and the Association of Psychological Type International conferences & chapters. I founded Catalyst Workshops to provide in-depth motivation coaching & educational experiences for leaders to do more of what they love and what fulfills them.

    I've worked my human development & motivation magic with Gap Inc., Conergy US, University of New Mexico, Linda Berens Institute, Acoma Pueblo Cultural Center, Albuquerque Hispano Chamber of Commerce, Kidwell Consulting and many others.

    Now, I coach leaders building successful teams, facilitate entrepreneurs streamlining their business and mentor experts wanting to share their expertise for profit through online Course design. I bring my analytical curiosity, rapid intuition, innovative ideas, training moxie, goal-setting & project management superpowers to work.

    Specialities: career coaching, resume writing, recruitment strategies, career development models, human resources management, adult learning, human resources development, learning styles, instructional design, curriculum development, workshops, 4MAT, strategic facilitation, event planning, leadership training, e-learning, online course creation, psychological type, Myers Briggs Type Indicator (MBTI), Intentional Styles, Motivation Styles, DiSC, Interaction Styles, Cognitive Dynamics, PRINT Inventory, Personology, Process Communication Model, StrengthsFinder, self-discovery methods, Temperament motivation, age regression, spiritual hypnosis, intuition, marketing models, life purpose, qualitative analysis, presentation skills, change management, project management,

    Want to connect and explore how I can help you pinpoint your authentic impact? Connect and share your dreams with me.

    Email me to learn how we can work together.

  • Work Praise

    Kristi Welton-Kidder

    Kidwell Consulting

    Chris came highly recommended from some of the smartest people I know. He knew what he was doing and I found a lot of value in the helpful, thought-provoking exercises and techniques. His facilitation was critical to accomplishing the end goal. He kept us from jumping to solution until it was the right time. He helped boil down the many dots to next key steps, kept things interesting and moving for all. He's a 'facilitation ninja.'

    Adrienne Sánchez

    UNM Hospitals

    Chris has the ability to communicate and appeal to all levels; he is dynamic, a sincere listener with a strong work ethic. He effectively matches resources to goals. He is known for developing innovative plans and solutions.

    Matthew Rivera

    Adams County Government

    Chris is an accomplished training professional. His commitment goes beyond the workplace. He generously shared his expertise and experience to enrich the minds of future leaders and young professionals at the Anderson School of Management.

    Ellen Dornan

    New Mexico Humanities Counsel

    If you ever get the chance to work with Chris, count yourself lucky! Chris is hardworking, dedicated and perceptive - and approaches his jobs with integrity for the job itself and thoughtfulness for others. He not only brings years of experiences to his work as a corporate trainer, but also his natural compassion and concern for people he is training and for the people with home he is teaching.

    Jillian Gonzales

    J. Gonzales Consulting

    Before our workshop, I thought we'd only be doing collage work, but I learned that goal setting is not about planning, it's deeper than that. I loved the step by step layering process and the visual maps. I now see myself in a whole new way. Chris has exceptional authenticity, tools and process.

    Frank Kidder

    Presbyterian Healthcare Services

    Working with Chris was positive. Facilitating is an art form that is only acquired through experience and insight and Chris is an outstanding facilitator who has mastered the rare talent of balance. During the workshop, not only did it clarify the nature of our business transition but engaged the enrollment of key stakeholders. I was impressed that we got through the assertive agenda and this session helped out. From pre-work, participant materials, facilitation and overall experienced, the logistics worked well. 

  • Services

    Private Coaching

    Customized Coaching

    I offer private coaching focused on multiple topics and customized to client's needs around leadership, goal setting, life coaching and training design for leaders, entrepreneurs and highly motivated individuals. Want to learn more?

    Training Consulting

    Customize Your Course

    I offer training consulting to help leaders and entrepreneurs work on their effective, online course design, from best practices in design that helps attract buyers to creating structure that uses neuroscience research to design learning.

  • about me

    Using my intuition & empathy for work, world travel and buying art.

    I'm a creative, purpose-centered coach, strategist and educator. I geek out on personality type models, personal branding, goal setting, learning styles, and neuroscience with a mild (or not so mild) YouTube addiction.


    I've built training organizations from the ground up, mentored clients into profound changes, bring clarity to best work roles in career coaching, leadership development and mentoring experts to share their message with educational products.


    My favorite world travel places (and favorite foods) include Peru, Bali, Tokyo, France and Italy. I dream of a world where children are free from cancer and can grow up living and playing as healthy children.

  • Joe Crelier, ARM

    Portland Public Schools

    Chris is a premier source for professional coaching and developing learning. He has the ability to see what tools will create the right environment for others to improve or excel. Chris has been a resource for me when I needed confidential coaching related to personnel development.

    Ildiko Oravecz

    High Performance Consulting

    Working with Chris I see things more holistically and gain a picture of my life's vision. I enjoyed the exercises and having my thoughts reflected back to me was powerful. The workshop has given me a lighter approach to my year - it felt powerful and energizing.

    David Hayer

    Gap Inc.

    Chris is a pleasure to work with. He is thorough, responsive and an expert at building business relationships.

    Leanne Stewart

    Ideations Digital Marketing & Business Development

    Chris brings you to deeper and better understanding of what makes people work and how to create a better team. His ability to assess skills and working strengths is something I wish more people possessed, as it helps create better work and improved dynamics across organizations.

    Felicia Harris

    RocketBox SEO

    The facilitation was incredibly smooth from Chris. He was not afraid to keep us moving forward. I appreciated process examination and the focus on our marketplace and demo-graphics. There was a lot of intensity and excitement during the session. Chris was agenda focused, super positive and easy to work with during the program. As a result, our organization has a better lift off from our work together.

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